Melina, a supplement brand targeting migraine and headache relief, required a complete brand transformation to better align with its science-backed solutions.
While the logo received subtle refinements, the typography and color palette underwent a complete overhaul to create a modern, approachable, yet scientific look. The Melina logo is designed to be highly versatile, allowing it to be used across various color schemes and gradients. This versatility ensures that the logo remains visually dynamic and adaptable to a wide range of applications, from digital platforms to printed materials. The ability to use the logo in different tones and finishes gives the brand a liberating quality, ensuring consistency while also allowing for creative expression in different contexts, all without losing its core identity.
The colour palette for Melina incorporates several soft gradients, creating a sense of harmony and fluidity. A notable gradient references the copper bottle cap and the amber dropper bottles, bringing warmth and continuity to the brand’s visual identity. The primary blue was specifically chosen to match the blue bottles, ensuring that even when additional colours are absent and only white screen printing is used, the design still aligns with the brand’s core palette. The copper cap and blue bottle maintain consistency, ensuring the brand's visual cohesion across various formats.
The Melina typography uses a combination of Swear Display and Azo Sans, carefully selected to balance elegance and modernity.
Swear Display (used in both Regular and Bold Cursive) brings a distinctive, elegant quality to the design. Its organic and flowing nature creates a sense of sophistication and boldness, perfect for highlighting key messages.
Azo Sans, with its clean and geometric form, provides contrast by offering clarity and readability. Its sharp, modern lines and precise spacing ensure accessibility across branding and digital platforms.
Together, these fonts create a dynamic, yet cohesive, visual identity.
3D Elements & Packaging: 3D elements and packaging were meticulously developed, starting with the selection of the bottles and caps, which were handpicked to align with Melina’s branding. The design process extended to crafting a custom dropper that visually complements these elements, ensuring a cohesive look. The 3D elements were crafted to align perfectly with the handpicked bottle and cap designs. These choices provided the foundation for developing the 3D visuals, ensuring that the dropper and other packaging elements seamlessly complemented the overall look. By basing the 3D design on the selected bottles and caps, the packaging highlights Melina’s commitment to precision and aesthetic cohesion, enhancing the product’s visual appeal.
Photography & Art Direction: Imagery was carefully curated to embody calm, relief, and empowerment. Focusing on the relief and empowerment that Melina provides, it steers away from the pain of migraines. Soft, natural lighting and vibrant colors work together to emphasize the product’s promise of calm and comfort. Instead of dwelling on discomfort, each shot conveys a serene, hopeful tone that reflects Melina’s core message: helping users find relief and balance in their everyday lives. This shift in focus highlights the product’s positive impact rather than the struggles associated with migraines.
Icons & Social Media Assets: A set of minimalist, scientific icons was introduced to further solidify the product’s positioning as a reliable, natural solution. These icons are prominently featured across packaging and digital platforms. The social media assets were designed to maintain a clean, minimalist aesthetic that reinforces the brand’s credibility and modern feel, ensuring consistency across platforms.
Brand Positioning: Melina is positioned as a science-backed, natural migraine relief solution, offering fast and effective relief. The rebranding speaks to a health-conscious audience, combining trustworthiness and warmth, essential for empowering women dealing with chronic headaches.
