Headstart is an early talent and campus recruiting software. They came to me with a new vision for their brand to act and appear like a movement in accordance to the social responsibility that comes with their mission, rather than just a startup that exists only on the digital terrain. We started the rebranding process by fine tuning their existing logo and making it responsive to carry it into different mediums.

To create promotional assets more liberally, a secondary colour palette with a wider range has been added to the the main palette. Although the secondary palette offers more colour options, it comes with a set of colour pairing rules. New guidelines offer; design elements and their possible uses on different platforms, new typefaces, photography style, social media look and feel…