EQT Group commissioned the development of a series of headers and banners for use in their brand new periodical ThinQ, digital content, and across various content verticals. These assets were intended to replace illustrations or photography when necessary, while maintaining alignment with EQT’s brand tone and visual identity. The project required creating visually engaging illustrations and designs for general content categories, specific content verticals, and franchise-based content.

Ideation Phase

This phase focused on gathering inspiration and aligning the designs with EQT’s brand values. References included both industry-standard designs from established sources like The New York Times and The New Yorker, as well as more experimental and playful inspirations like Popeye’s graphic sketches. The combination of traditional and creative references aimed to create flexible, engaging headers that visually enhanced EQT's content while maintaining a balance between professionalism and a fresh, dynamic approach.

Design Process

The design process involved sketching alternative illustration styles for each category. Feedback was incorporated through two rounds of revisions, ensuring the designs met EQT’s requirements and allowed flexibility for future content. Franchise headers were particularly designed to function as templates, allowing for the addition of images or objects when needed.

Production Phase

After the illustrations were finalised, they were prepared in various formats suitable for digital use, ensuring consistency across all platforms. These assets were designed to be versatile, making them usable across newsletters, websites, and other digital channels.

Visual Identity for Content Categories

The designs for franchises showcased a balance between structured layouts and vibrant color accents. These visual elements differentiated the categories while maintaining a unified aesthetic across EQT's content.